Copywriting as a Part of Web Development

A part of web development is copywriting. Excellent copy means it has to be appealing to both readers and to search engines. This combination will help websites to rank highly. A problem occurs when there are space constraints to a site, page layout requirements or other issues.

Because appealing to both readers and search engines is so important, you don’t want to sacrifice one for the other. Adding a big block of copy to the middle of a page may not be the best answer, however, if a page needs content, adding a couple of sentences to the bottom of each section is a good option. Your copy will still be readable and the additional content will appeal to the search engines.

There are some things to remember when writing content for a website.

  • Web users are active. One click and they have left your site. If they don’t see a reason to stay, they won’t. There is a 10 – 15 second window available to capture a visitor’s attention.
  • The longer the text is, the less likely they are to read it. With long text, they will skim it, if they bother to read it at all.
  • Web users don’t believe in hype. If you want a web user to believe you and to believe in you, you must back up your claims.

Four questions must be answered on each page:

  • What am I doing here?
  • How do I do it?
  • What’s in it for me?
  • Where can I go, next?

If your design and navigation isn’t obvious, then you need to explain it in the copy. Most visitors will not take the time to figure this information out. If a first time visitor cannot find their way around your site, they will likely never come back.

Unless your visitors are expecting to read something on your page, don’t expect that they will read more than one or two lines of copy.

Understanding your copy is as important as length. Don’t make the copy so complicated that it is difficult to comprehend or make it so the customer will have to think about it because they won’t.

What this means is you want to convey one key idea in just one or two lines. Don’t try to add a third line because if you say too much, then even the first idea won’t penetrate. If your site needs more content, break it down into sections that are one or two paragraphs each. Say what you want to say in the first sentence and then expand the thought into the paragraph. Use meaningful headers. Most people will only scan the headers to the paragraphs and not even bother with the copy on the page, unless it is something that appeal to them. It is better to write only one or two lines with links to another page with the longer copy.

Even when users are expecting to find text heavy content, don’t expect they will take the time to read all of it. Longer copy doesn’t have to be as abrupt as shorter text, but it needs to be as easy to read.

Make your copy clear, but not boring. Lively writing with an unassuming voice is best. Boring writing will turn your reader off and nothing you say at that point will make it through.

Small Business Web Development

Small business web development is something which unfortunately even to this day is rarely understood. There are two main schools of thought which surround it – those small business owners who look for the designer who has created the most attractive and professional websites in the past and those who want a website to get results.

I would suggest that as a small business owner you should be looking for a web developer who possesses the second skill. I don’t necessarily mean to find a developer who makes *ugly* sites, but it is important that you consider how you are going to benefit from your website before you start building it.

In other words you need ot start with the end in mind. Too many small business owners and web developers themselves focus firstly on making an attractive website with a real “wow” factor. Then they sit down to try and figure out how to market it effectively so that you actually get the end result you’re looking for – more customers or clients for your business without having to spend an arm and a leg to get them.

As I’m sure you can imagine, not only is this backwards but can also lead to frustration. So for best results, start out with the end in mind.

You need to find a professional in the realm of small business web development who specializes in building websites that get results – rather than just look nice. Find someone who knows how to design a site so that it will draw potential customers from the search engines each day and it won’t be too long before you start to notice some significant improvements in your profits as a result.

Working As a Freelance Web Developer

Freelancing is a great way to become self-employed in a short amount of time and very easily. A web developer will find this method to be their best bet to branch out on their own.

The income from freelancing can often be greater than working for someone else. There are some points to keep in mind though before you explore this option.

The income you receive from freelancing is far from being a regular income, it is very unsteady and many times you will find that you get checks sent to you at all times throughout the month. Sometimes you do not receive an income from certain clients for whom you have performed services or payment is late in arriving to you.

It is always a good idea to have a back up plan so that you do have some income to fall back on from savings or from other sources that provide multiple streams of income.

Difficult clients can make for a frustrating day. Often you may run across this in your line of work, and on some occasions you may get a very good client who is easy going and doesn’t complain. Dealing with difficult clients can be a source of frustration and stress especially if they want constant revisions or expect the product in an unreasonable time frame.

Keeping clients happy is part of the process of doing business and if you have experience in this area from previous working relationships you can use it to your advantage.

Some of the benefits of being a self-employed web developer are the fact that you can charge your won prices, you can select the clientele to work with, and you can schedule your own work times. However, you must still consider the points above.

Besides freelancing, network marketing is a great source for multiple streams of income. You are already experienced in business and marketing techniques so this income source would fit right into what you are doing as a freelance web developer. Consider this option as well.

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